Nick Wreden

International branding, brand metrics and customer loyalty expert

Nick Wreden is a branding expert with more than 20 years of branding and technology experience with Fortune 500 and other top companies. His latest book is ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands, which has been endorsed by brand gurus Don Schultz, Philip Kotler, George Stalk, senior vice president of Boston Consulting Group and other leading business and branding figures. A previous book was FusionBranding: How To Forge Your Brand for the Future, which was voted a 'best business book in 2002.

Nick has worked as a consultant with such companies as Oracle, IBM, Cisco, Seagate, Hitachi and many others. He founded one of the first technology marketing firms in the U.S., which was later sold to Ketchum Communications.

Nick has successfully presented numerous branding seminars and workshops for government and private sector organizations in Malaysia as well as China, USA, Canada, Turkey and Norway. He has been a featured speaker at AMA (American Marketing Association) events as well as the keynote speaker at tourism and brand identity conferences.

Nick is available for corporate and external conferences, workshops, seminars and other events. Email nick@fusionbrand.com for dates and availability.

His articles on branding and business strategy have been published in Harvard Business Press publications, InformationWeek, The Star (Malaysia) MarketingProfs and numerous other print and online publications. He is also a regular contributor to two business and marketing publications. His blog is one of the top 100 branding blogs, according to Technorati. He has been has been interviewed by Bloomberg TV and quoted on branding in such publications as New York Times, International Herald Tribute, USAToday, Christian Science Monitor, Atlanta Journal-Constitution, Fast Company, The Edge and other major publications.

Nick’s undergraduate degree is from Washington & Lee University. He also has a MS in technology management from Mercer University and a MA in journalism from the University of Missouri. He served in the Peace Corps in Korea.