Two simple words dramatically increased sales of shampoo. By adding two simple words -- "rinse and repeat" to the label -- shampoo manufacturersgot consumers to increase their usage.
Another way to increase sales is to encourage innovative uses. The best known example of that is WD-40. The lubricant can supposedly clean gunk from base of toilet bowl, remove strawberry stains from countertops, clean lipstick from carpet, and many more. In the movie My Big Fat Greek wedding, Windex is a cure-all for all of life's problems, including acne
But sometimes such innovative uses can hurt a brand. According to Beverage World, farmers in India have come up with a new pesticide -- Coca-Cola. Farmers are spraying their cotton and other fields with the soft drink, partly because it only costs $6 to spray an acre, while commercial pesticides cost $220. As the article puts it, "Coke is not happy with the new usage."
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