Blogging & Corporate Relations

I'm speaking on Friday, May 24, on a panel in Kuala Lumpur on "The Blogging Explosion and the Impact on Corporate Reputation." The panel, sponsored by the IABC in Malaysia, will address whether "blog relations" is as important to corporate communications as media relations, investor relations, government relations and customer relations. Other members of the panel include Ahirudin Atan, president of the National Alliance of Bloggers, and well-known Malaysian blogger Jeff Ooi. The fourth member of the panel is the principal communications counsel for the mobile wireless provider DiGi. The event begins at 3 pm at the Hilton Kuala Lumpur.

I will be discussing the methodology behind a global monitoring effort to examine how Malaysia is perceived in CGM (consumer-generated media). We looked at 16 million blogs over a two-month period to determine what visitors to Malaysia thought of their experiences here.