ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands is out in paperback! That is very satisfying, because it means hardcover sales were solid enough to justify the publisher's investment.
In many ways, "ProfitBrand" was a groundbreaking book in its call for marketing accountability. That's one reason strategy+business named it as the "Best Business Book of 2005." Today, it seems like almost every marketing book now includes a call for brand and customer metrics. While one part of me hates the increased competition, another is pleased that others recognize that marketing must move away from the fuzzy-wuzzy clichés of the past, like "brand personality," and toward accountability that can cost-justify branding expenditures to CEOs and CFOs.
If you haven't picked up your hardcover copy of ProfitBrand, buy your paperback copy today! And let me know what you think.
