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February 23, 2008

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Feb 23, 2008 11:13:58 AM
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What is Branding? Without customers, you have no brand. As a result, I discourage companies from focusing too heavily on brand management because it generally revolves around products and issues important to the company, which may not necessarily be important to customers. If it is not important to customers, or provide them value, why do you want to do it?

Nick Wreden

International branding, brand metrics and customer loyalty expert

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