Taking note of the Facebook fad....
1. Talk to an unhappy customer. Find out why they are unhappy. Better yet, talk to lots of unhappy customers about delivering better value.
2. Measure your retention rate. Work to increase it in 2009.
3. Ask employees to write down the value your brand delivers to customers. Then unite the vasrious responses and communicate a unified vision of your brand.
4. Make an instructional video about how to use your products and upload them to video-sharing sites.
5. Make a list of customers who have not bought anything for a year. Contact them with a promotion which encourages them to buy again.
6. Spend a day working on the customer service desk to find out what customers are saying.
7. Use a competitive product, and ask yourself: "why do people buy this product instead of mine?"
8. Write thank-you letters to your largest and best customers.
9. Stop using any tactic that is not measurable, such as "positioning."
10. Write a case study about a customer.
11. Bundle or unbundle features, and develop "good-better-best" pricing.
12. Make your product or other instructional guides clear and easy to understand.
13. Translate your website into multiple languages.
14. Train your sales force to improve their listening skills.
15. Find out why a customer left the competition for you, and find out why a customer of yours left the competition.
16. Develop a PR crisis plan.
17. Develop a corporate profile on Facebook.
18. Visit a customer. Talk to everyone who connects with your brand, from top executives to actual users.
19. Start a referral program.
20. Respond to a positive or negative comment in a blog.
21. Trust customers more than agencies.
22. Start a group based on your brand on Linkedin and other social networking sites.
23. Make your packaging easier to open.
24. Mystery shop your sales and customer service operations.
25. Write your own list of 25 to-dos to build your brand. Ask others to contribute.
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